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Corporate Overview

Data Marketing Associates was founded as a corporation in the state of Texas in 1968 with the objective of serving the fast-growing computer/data product market place. Eighteen months later, motivated by slower than expected growth, the founders moved DMA into the test and measurement instrumentation area. In 1971, the current owner joined the company, bringing with him considerable application and field sales experience in the test and measurement area, as well as a strong background in Government Program activity.

During the early and mid 1970's DMA experienced a high rate of growth in both the test/measurement and computer/data product areas. A move was made into the distribution, service and field engineering areas in order to support the computer data products business, of which a large segment was evolving rapidly into a non-technical consumer market. The high overhead expenses associated with this endeavor precipitated a split in the management philosophy over company direction - whether to remain strictly in the high technology engineering and development marketplace, or to also support the non-technical end user. As a result of this philosophical split, the distribution and the engineering portion of the company was sold to the founding partners in 1978, and the computer/data products, requiring a sales effort involving the non-technical end user customer, were systematically phased out of the DMA product lines.

Since that time, DMA's efforts have been concentrated on increasing the strength and synergism of its lines in high technology, high growth areas. Today DMA's sales engineers are a unified sales team offering the engineering and technical community those products that best meet their requirements.